For established B2B companies

Lead Generation for B2B Services, SaaS and Products

We put your business in front of every reachable buyer in your market within 90 days. Full-service outbound - market research, buyer identification, infrastructure and campaign management - completely done for you.

Book a 30-Minute Fit Call View case studies

Targeted outreach to right-fit companies
Built around your proof, not generic pitches
Built, launched and tested over 90 days - then you own it

The 90-day system

Built. Launched. Tested. Yours.

Fit

For B2B companies with real proof and inconsistent pipeline.

Who this is for:

B2B services, SaaS, and product companies
Finance, capital, and M&A firms
Businesses with a high lifetime value ($10K+)
Companies with a large market
A proven sales process
A sales team who can handle volume
Looking, or needs, to scale outbound quickly

This is not for:

Companies with a small TAM (<10K contacts)
Businesses with a low LTV (<$10k lifetime value)
No established sales process
Early stage with no (or limited) product market fit
No desire to scale aggressively

A System That Actually Works

Scalable Sending Infrastructure Built to Protect Your Brand

Every client gets a dedicated outbound sending environment.

We set up multiple domains, configure DNS properly, implement DKIM and DMARC, warm the infrastructure strategically, and manage sending in a way designed to keep your emails reaching real inboxes instead of spam.

And the infrastructure is yours.

No shared setup. No mystery system. No black box.

Typical Setup

Domains - 3 shared domains used across multiple clients
Spam issues - Higher risk of being flagged
Infrastructure - Limited sending setup with little redundancy
Ownership - You leave with nothing

Our Infrastructure

Domains - Large pool of dedicated domains built for your account
Spam protection - Infrastructure managed to minimize deliverability issues
Sending setup - Isolated sending environment with greater control over domain and inbox reputation
Ownership - You own the entire outbound system

Market Mapping & Custom-Built Prospect Lists

We start by defining who should actually be in your market.

First, we map your reachable market based on the types of companies that can realistically buy from you.

Then we use multiple data sources, company websites, and AI-assisted research to identify and qualify the right accounts against your exact targeting criteria.

From there, we find the relevant decision-makers, enrich the data, and verify contact information before anything enters a campaign.

The result is a prospect list built around your actual market, rather than broad filters and generic database categories.

1
Map the Market
Define the industries, company types, segments, and buying situations that make up your reachable market.
2
Qualify Companies
Review company websites and business data to determine which accounts actually match your targeting criteria.
3
Identify Buyers
Find the specific decision-makers and buying roles most relevant to your offer.
4
Enrich & Verify
Combine multiple data sources, fill in missing information, and verify contact details before launch.
5
Segment & Launch
Organize prospects by market segment, use case, or buyer type and feed them directly into the right campaign.

Data Sources

Apollo

PitchBook

BuiltWith

Crunchbase

Typical Agency

Market definition - Treats an Apollo or ZoomInfo export as your target market
Qualification - Relies on broad industry, headcount, and title filters
Buyer selection - Pulls generic job titles without verifying who actually buys
Data sourcing - Usually depends on one primary database
Verification - Basic email validation with limited quality control

Our Approach

Market mapping - Maps your reachable market around the companies that could realistically buy
AI qualification - Reviews company websites and public data against your exact targeting criteria
Buyer identification - Finds the specific decision-makers and buying roles relevant to your offer
Data sourcing - Builds custom lists across 6+ data sources to fill gaps and expand coverage
Verification - Multi-step validation before launch, with bounce rates typically under 2%

Cold Email Copy Designed to Earn Replies

Every email is written to feel like it came from a real person.

Not a mass-marketing sequence.

Not a bloated sales pitch.

Not another generic “following up” email.

We test different messaging angles, offers, hooks, and campaign approaches, then put more volume behind the versions that consistently generate replies.

Why It Works

Designed to reach the primary inbox

Built around good sending practices and strong deliverability.

Written like a person

No bloated templates or obvious automation.

Continuously tested

Messaging is tested across campaigns and audiences.

Winners get scaled

Strong angles get more volume. Weak ones get replaced.

Complete Visibility Into Performance

You can see what is happening across the entire outbound system.

Emails sent.

Replies.

Positive responses.

Meetings booked.

Campaign performance.

Deliverability health.

Nothing is hidden.

We identify the campaigns and audiences producing results, increase volume behind them, and cut or rework what isn't performing.

The principle is simple

Find what is working.

Cut what isn't.

Put more volume behind the campaigns that consistently generate opportunities.

Cold Email Isn't a Sales Channel.
It's a Marketing Channel.

It's the only channel where you can put your product in front of every buyer in your market in 90 days - with a message built specifically for them.

Real results

Proof in the pipeline.

Campaign metrics from live outbound programs across portable sanitation, video & marketing, custom wine storage and mobile security.

GoPotties

Portable sanitation rentals · Las Vegas

189 qualified leads in four months - a steady stream of booked opportunities for a seasonal, contract-based business.

GoPotties campaign results: 189 leads in 4 months from 15,682 sequences, 3.92% reply rate, 30.78% positive reply rate, 189 opportunities worth $189,000

Client testimonial

Custom Wine Storage

Custom wine storage company

One well-chosen segment - interior designers - produced 196 leads at a 50.5% positive reply rate.

Custom Wine Storage campaign results: 196 leads from one interior designers segment in 12 months from 4,990 sequences, 7.8% reply rate with 388 replies, 50.5% positive reply rate, 196 opportunities worth $198,000

Great Scott

Video & marketing agency · Atlanta, GA

Eighteen months of consistent outbound kept the agency's calendar full - 400+ leads and 100+ booked calls turned into dozens of new clients.

Great Scott campaign results: 10 campaigns, more than 400 leads, more than 100 calls and dozens of clients over 18 months

Meridian Camera

Mobile surveillance cameras · California

High-ticket deals mean fewer, better leads - 65 qualified opportunities in just over five months.

Meridian Camera campaign results: 65 high-quality leads in just over 5 months from 18,353 sequences, 1.9% reply rate with 355 replies, 18.3% positive reply rate, 65 opportunities worth $260,000

*Actual campaign data from live client engagements.

The call

The call is simple.

In 30 minutes we'll look at your business and map out what this channel could look like for you. On the call, we'll:

→Review your existing customers and best accounts
→Identify the markets we would test first
→Identify the likely decision makers
→Decide which case study or offer to lead with
→Estimate how large the reachable market is
→Show what the first campaign would look like

Book a 30-Minute Fit Call

If it's not a fit, we'll tell you directly.

See How We Think About Cold Email

FAQ

Answers before you book.

Stop leaving your entire pipeline up to referrals.

You already know how to deliver. This gives you another way to put that proof in front of companies that can buy from you.

We build it. We launch it. We test it. Then you own it.